Confidential · Marketing Proposal
Ultra-Luxury Residential · Coimbatore Airport Precinct
The AeroResidences.
4 Villas. 5,000 sqft each. G+2 with twin pools.
Built for those who own the sky.
4
Ultra-Luxury Villas
Rs.10Cr
Per Villa
5,000
Sq Ft Each
G+2
Floors + Parking
G+5
Clubhouse

SHAN Architects · Coimbatore Airport Precinct · Rs.40 Crore Inventory

Prepared May 2026 · Valid 30 Days

The Property

An Address That Announces Everything

Positioned minutes from Coimbatore International Airport, The Aero Residences is a collection of just 4 ultra-luxury villas — each a 5,000 sqft, G+2 architectural statement. Ground floor is fully dedicated to parking. Both upper floors carry their own private swimming pools. This is not a residence. It is a declaration.

Why this location sells itself: CBE Airport precinct is Tamil Nadu's fastest-appreciating luxury micro-market. Only 4 villas exist. Rs.10 Crore each — this is a Rs.40 Crore sellout waiting to happen.
Ground Floor
🚗

Full-Floor Parking

Entire ground level dedicated to parking. Multiple bays, EV charging, climate-controlled storage. No compromise anywhere.

First Floor
🏊

Private Pool · Level 1

Full swimming pool on the first floor. Cantilevered design. Evening sky views. A proper private lap pool at elevation.

Second Floor
🌊

Private Pool · Level 2

A second swimming pool on the top residential floor. Infinity edge. Open sky. Two pools per villa is the standard we set.

Scarcity
✦

Only 4 Exist

Exactly 4 villas. Scarcity is by design. When fewer exist, everything — price, prestige, resale — only moves up.

Villa Architecture

5,000 Sqft of Considered Craft

Every square foot is architect-led, material-obsessed, and built to outlast trends. SHAN's 30-year legacy of construction excellence is embedded in every joint, finish, and fixture.

Ground Floor

The Podium

  • Full-floor dedicated parking
  • Multi-vehicle bay layout
  • EV charging points
  • Climate-controlled storage rooms
  • Service & utility entry
First Floor

Living + Pool

  • Grand living & dining spaces
  • Gourmet modular kitchen
  • Master bedroom suite
  • Private swimming pool (elevated)
  • Landscaped terrace deck
Second Floor

Retreat + Sky Pool

  • Family room & study
  • Guest suites (2 nos.)
  • Second swimming pool
  • Open sky infinity edge
  • Outdoor lounge & bar
The Clubhouse

G+5 · A World Within the Complex

The Aero Residences comes with a G+5 clubhouse that rivals five-star hotel amenities. Residents don't just buy a villa — they buy membership to a private vertical city.

🏛️ Ground Floor

Grand Lobby

Double-height reception, concierge desk, visitor lounge and valet bay. First impressions that close buyers instantly.

⚙️ Floor 1

Utility & Services

Laundry, storage, housekeeping hub and building management. The invisible engine of effortless luxury.

🛍️ Floor 2

Retail Mall

Premium grocery, lifestyle boutiques, daily essentials. A private high street inside the building.

🛒 Floors 3 & 4

Lifestyle & F&B

Extended retail, salon, pharmacy and curated dining outlets. Everything residents need, steps away.

🍽️ Rooftop

Rooftop Restaurant

Signature dining with panoramic Coimbatore skyline views. Exclusive to residents. The crown of the complex.

The Clubhouse Advantage: Most luxury villas offer a home. The Aero Residences offers a lifestyle ecosystem — lobby, retail, dining and services — all within one G+5 tower. This is the line that converts browsers into buyers.
01
Campaign Strategy
How We Sell 4 Villas to the Right 4 Buyers
Marketing Approach

Precision Over Volume. Quality Over Reach.

With only 4 villas available, this is not a mass campaign. This is precision targeting — finding the exact 4 families in the Coimbatore-Chennai corridor who have Rs.10 Crore available, a taste for ultra-luxury, and a reason to live near CBE Airport.

01
Awareness & Intrigue
Days 1 – 2
Tease the project. No price. No details. Just the imagery, the location, the question: "What is this?" Build curiosity at scale.
02
Reveal & Desire
Days 3 – 4
Full property reveal — villa specs, clubhouse, pools, location advantage. Lead gen forms open. WhatsApp inquiries activated.
03
Scarcity & Close
Day 5
Only 4 exist. Retargeting fires at warm audiences. Urgency messaging: units being reserved. Direct call-to-action to SHAN team.
Who We're Reaching
  • Business owners & promoters — CBE, Tirupur, Erode corridor
  • NRIs with Coimbatore roots seeking a luxury home base
  • Senior corporate executives — frequent flyers
  • HNIs with Rs.10 Cr+ liquid investment appetite
  • Luxury real estate investors — capital appreciation play
  • Age bracket: 38–65, married, family-oriented
Geo & Platform Targeting
  • Primary: Coimbatore, Tirupur, Erode, Salem
  • Secondary: Chennai, Bengaluru (NRI diaspora)
  • Meta — Facebook & Instagram (HNI interest + income)
  • YouTube — Pre-roll on luxury & business content
  • Lookalike audiences from luxury real estate inquirers
  • WhatsApp Business — direct HOT lead follow-up
Why 5 days is enough: At Rs.10 Crore per villa, the buyer pool is a defined group. A 5-day high-intensity campaign saturates this exact audience faster than a 30-day drip. Every Rs.70,000 day here is worth weeks of conventional real estate marketing.
02
Production & Content
The Shoot · 7th May · Pallikaranai
Creative Production

Content That Makes Rs.10 Crore Feel Inevitable

Shot on 7th May at Pallikaranai. A full production day delivering every asset the campaign needs — cinematic brand videos, platform-optimised social content and all poster photography.

Video Deliverables
  • Brand hero film (60 sec) — full villa & clubhouse walkthrough
  • Lifestyle aspiration reel (30 sec) — pools, views, luxury finishes
  • Location advantage cut (20 sec) — CBE Airport proximity story
  • Clubhouse reveal video (30 sec) — G+5 floors, rooftop restaurant
  • Scarcity/urgency cut (15 sec) — "Only 4 Exist" closing reel
  • WhatsApp inquiry CTA video (20 sec)
  • 6 short social reels (10–15 sec) — pool, parking, lobby, rooftop
Photo & Creative Deliverables
  • 50 campaign poster designs — all formats
  • Instagram Feed, Story, Reel cover assets
  • Facebook & YouTube thumbnail creatives
  • WhatsApp promotional stills
  • Print-ready A3/A4 flyers
  • Outdoor hoarding / flex designs (12×6 ft)
  • All source files (AI / PSD) delivered
7
Videos
6
Social Reels
50
Poster Designs
1
Shoot Day
7 May
Shoot Date
Shoot location — Pallikaranai: All video and photo content will be post-produced, colour-graded and delivered within 48 hours of the shoot — ready for campaign launch on Day 1.
03
Performance Marketing
Rs.70,000 Per Day · 5 Days · Meta & YouTube
Ad Campaign Details

Rs.3,50,000 in 5 Days. Maximum Saturation.

Rs.70,000 per day across Meta and YouTube — concentrated into 5 days for maximum frequency and recall among the exact HNI audience who can afford a Rs.10 Crore villa.

Meta — Facebook & Instagram
  • Reach campaigns — HNI income & interest targeting
  • Video views — brand hero film and lifestyle reels
  • Lead gen forms — instant inquiry for site visits
  • Retargeting — video viewers on Days 4 & 5
  • Scarcity messaging — "Only 4 Villas" urgency ads
  • Geo: Coimbatore, Tirupur, Erode, Salem, Chennai
YouTube
  • Pre-roll — 60-sec brand hero film
  • In-stream ads — luxury & business content channels
  • Bumper ads (6 sec) — "Only 4 Villas" repeat impression
  • Remarketing — Meta warm audiences cross-targeted
  • Geo: CBE precinct + Chennai luxury belt
Rs.70K
Per Day
5
Campaign Days
Rs.3.5L
Total Ad Spend
10L+
Est. Impressions
50+
Target Leads
Why Rs.70,000/day? At this budget, your ads dominate the HNI audience's feed for 5 consecutive days. Meta's frequency algorithm ensures your target buyer sees the villa 8–12 times. Repeated exposure drives the site visit. The site visit closes the sale.
04
Investment Breakdown
Complete. Transparent. No Surprises.
Cost Structure

Everything Needed. Nothing Wasted.

Three clean line items: ad spend, shoot, and management. Every rupee allocated to selling Rs.40 Crore worth of ultra-luxury real estate.

Full Campaign · All Inclusive
The Aero Residences — Campaign Investment
Rs.7,30,000

Meta & YouTube Ad Spend — 5 Days

Rs.3,50,000
Day 1 — Awareness & Tease (Reach + Video Views)
Day 1
Rs.70,000
Day 2 — Awareness & Brand Lift (Reach + Engagement)
Day 2
Rs.70,000
Day 3 — Property Reveal (Lead Gen + Video Views)
Day 3
Rs.70,000
Day 4 — Retargeting Warm Audience (Conversions)
Day 4
Rs.70,000
Day 5 — Scarcity Close ("Only 4 Villas" Urgency Ads)
Day 5
Rs.70,000
Subtotal — Ad SpendRs.3,50,000

Production Shoot — 7th May · Pallikaranai

Rs.1,50,000
Location, set design and props — Pallikaranai
1 day
—
Video editing — all 7 videos + 6 reels (colour grade, music, subtitles)
All content
—
50 poster designs — all formats (print, digital, social, outdoor)
50 designs
—
Licensed background music (royalty-free)
All videos
—
Subtotal — Shoot & CreativeRs.1,50,000

Ads Management — Strategy & Execution

Rs.2,30,000
Campaign strategy, audience mapping & media planning
Pre-campaign
—
Ad account setup, pixel installation & conversion tracking
Meta + YouTube
—
Daily ad optimisation, A/B testing & bid management (5 days)
5 days
—
Landing page design, copy & lead capture integration
1 page
—
WhatsApp Business setup & inquiry routing
1 setup
—
Daily performance reports + real-time dashboard
5 days
—
Lead CRM — data, qualification sheet & handover to SHAN
Post-campaign
—
Subtotal — Ads ManagementRs.2,30,000
Total Campaign Investment
Rs.7,30,000
All-inclusive · GST as applicable · Valid 30 days
Meta & YouTube Ad Spend (5 days × Rs.70K)Rs.3,50,000
Production Shoot — 7th May, PallikaranaiRs.1,50,000
Ads Management & StrategyRs.2,30,000
Total InvestmentRs.7,30,000
Payment Schedule

Rs.7,30,000 in Two Tranches

Tranche 01 · On Approval
Rs.3,80,000
Due on Agreement Sign
Covers shoot (Rs.1,50,000) + ads management (Rs.2,30,000). Unlocks shoot scheduling, creative production and campaign build immediately.
Tranche 02 · Ad Spend
Rs.3,50,000
Before Campaign Launch
Meta & YouTube ad spend — transferred directly to platforms or via agency billing. Campaign goes live the same day funds clear.
Clean, simple structure: Tranche 1 gets the shoot done and the campaign built. Tranche 2 powers the ads. Nothing overlaps. Nothing hidden. Rs.7,30,000 to sell Rs.40 Crore in ultra-luxury real estate.
05
Return on Investment
The Numbers That Make This a No-Brainer
Why This Works

Rs.7.3L to Sell Rs.40 Crores.

The campaign investment is Rs.7,30,000. One villa sold at Rs.10 Crore returns that 13× over. Selling all 4 is a 54× return. No other marketing spend in real estate delivers this ratio.

Rs.10 Cr
Per Villa Value
One sale returns the entire campaign investment 13× over. First booking recovers everything.
Rs.40 Cr
Total Inventory
Full sellout is a 54× return on campaign spend. Rs.7.3L to unlock Rs.40 Crore.
Only 4
Villas Available
Scarcity is the most powerful luxury marketing tool. 4 units means urgency is built-in — the ads just activate it.
5 Days
To Saturation
Rs.70K/day ensures your buyer sees this 8–12 times. That frequency drives the site visit call.
The close that writes itself: 4 villas. Rs.10 Crore each. Airport precinct. Two swimming pools per villa. G+5 clubhouse with rooftop restaurant. SHAN Architects' 30-year legacy behind every brick. Rs.7.3L marketing investment. The prospect who says yes changes SHAN's portfolio forever.
Execution Timeline

Shoot to Sellout in 12 Days

May 5–6

Onboarding & Pre-Production

Strategy lock, audience setup, ad account access, shoot script finalised. Location confirmed at Pallikaranai.

May 7

🎬 Shoot Day — Pallikaranai

All 7 videos + 6 reels captured. All 50 poster photography done. Editing begins same evening.

May 8–9

Post-Production & Campaign Build

Videos colour-graded and edited. All 50 poster designs completed. Ad campaigns built and approved by SHAN.

May 10

Campaign Day 1 — Tease Launch

Awareness & tease ads live. Rs.70,000 deployed. Audience seeded with curiosity. No price shown yet.

May 11

Campaign Day 2 — Brand Lift

Full brand awareness push. Villa imagery, clubhouse content, location advantage. Frequency building.

May 12

Campaign Day 3 — Full Reveal

Complete property reveal. Lead gen forms open. WhatsApp inquiries activated. Site visit bookings begin.

May 13

Campaign Day 4 — Retargeting

All warm audiences hit with conversion-intent ads. Video viewers, form openers, website visitors all retargeted.

May 14

Campaign Day 5 — Scarcity Close

"Only 4 Villas" urgency messaging deployed. Final push. All leads called by SHAN team before end of day.

May 15–16

Lead Handover & Site Visits

All captured leads delivered to SHAN in structured CRM format. Site visits scheduled for qualified buyers.

4 Villas. Rs.40 Crores.
One Decision.

This campaign is engineered to find 4 families in Tamil Nadu ready to buy the finest address near Coimbatore Airport. Rs.7,30,000 in investment. Rs.40 Crore in inventory. SHAN Architects' 30-year name behind every brick. This proposal approves itself.

Client Approval
Authorised Signatory
Date
SHAN Architects · The Aero Residences · Coimbatore Airport Precinct · All figures in INR · GST applicable · Valid 30 days